How Can the Internet Assist Organizations with Creating Customer Value Essay

How Can the Internet Assist Organizations with Creating Customer Value through Personalization and Mass Customization - Essay ExampleWhen it comes to narrowing go across the scope and role of e-marketing and related technologies to a mere aspect of creating value or enhancing customer value, it seems that words are diminishing and the whole aspect post never be let offed in its true sense and that it might take years to elucidate such a broad topic.The contributions of e-marketing strategies and organizations in developing and stabilize many businesses is obvious with the development in the marketing concepts as well as recent researches which are not proving that co-branding, co-creation and third-party inventions have set up newborn milestones for all the companies be it some multinational giant or some small entrepreneurial venture.The concepts that have been introduced with an e as a prefix, like e-commerce, e-trade, e-business, e-marketing, and e-strategy, explain the liter al terms of carrying out business via the electronic channel, apparently. However, these terms explain some very broad concepts of internet cram which have proved to be revolutionary, immensely, after the internet boom of the 90s.Collaborative Networked Organizations (CNOs), those which are also known as third-party vendors and fourth party logistics/vendors and Virtual Customer Communities (VCCs) i.e. the company which exists online only, confirm a soaring prospective as drivers of value co-creation and open innovation. They have also been playing role in driving value specifically in cooperative innovation.This joint venture has proven that it can amplify malleability and suppleness of the companies VCS (Value creation systems) to support responding to an external situation like co-creation or collaborative opportunities (external driver).